@font-face{font-family:UPMD Display;src:url('assets/display.woff2') format('woff2');font-style:normal;font-weight:700;font-display:swap}
@font-face{font-family:UPMD Text;src:url('assets/text.woff2') format('woff2');font-style:normal;font-weight:400;font-display:swap}
:root{--ink:#0b0b0b;--paper:#ededed;--accent:#ededed;--muted:#909090;--gutter:4vw;--display:'UPMD Display','Arial Narrow',Impact,sans-serif;--text:'UPMD Text',Arial,sans-serif;color-scheme:dark}
*{box-sizing:border-box}html{scrollbar-gutter:stable;scroll-behavior:smooth;scroll-padding-top:88px}body{margin:0;background:var(--ink);color:var(--paper);font-family:var(--text);font-size:16px;-webkit-font-smoothing:antialiased}html,body{overflow-x:clip}body.modal-open{overflow:hidden}::selection{background:var(--accent);color:var(--ink)}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button{color:inherit;background:none;border:0;cursor:pointer;padding:0}button,a,input,textarea,select{-webkit-tap-highlight-color:transparent}button:focus-visible,a:focus-visible,summary:focus-visible{outline:2px solid var(--accent);outline-offset:7px}input:focus-visible,select:focus-visible,textarea:focus-visible{outline:2px solid var(--accent);outline-offset:2px}img,video{display:block;width:100%;height:100%;object-fit:cover}h1,h2,h3,p{margin:0}h1,h2,h3{font-family:var(--display);font-weight:700;letter-spacing:-.025em}em{font-style:normal}h2 em{color:var(--accent)}[hidden]{display:none!important}.eyebrow{font-size:11px;line-height:1.5;letter-spacing:.09em;text-transform:uppercase}.skip{position:fixed;top:10px;left:10px;padding:14px 22px;z-index:200;background:var(--accent);color:var(--ink);transform:translateY(-180%)}.skip:focus{transform:none}
.site-header{position:absolute;inset:0 0 auto;z-index:30;display:flex;align-items:center;gap:4vw;height:105px;padding:0 var(--gutter);color:#fff;transition:background .3s,height .3s,border-color .3s;border-bottom:1px solid transparent}.site-header.is-scrolled{position:fixed;height:76px;background:rgba(11,11,11,.94);border-color:#ffffff20;backdrop-filter:blur(14px)}.brand{display:inline-flex;flex-direction:column;font-family:var(--display);font-size:37px;letter-spacing:-.015em;line-height:.69;white-space:nowrap}.brand span{font-family:var(--text);font-size:9px;letter-spacing:.62em;line-height:1;margin-top:10px;padding-left:2px}.header-caption{font-size:9px;line-height:1.5;letter-spacing:.06em}.site-header nav{display:flex;align-items:center;gap:32px;margin-left:auto;font-size:13px}.site-header nav>a{position:relative;padding:8px 0}.site-header nav>a:after{content:'';position:absolute;bottom:2px;left:0;width:100%;height:1px;background:currentColor;transform:scaleX(0);transform-origin:left;transition:transform .25s}.site-header nav>a:hover:after{transform:scaleX(1)}.nav-contact{padding:13px 17px;border:1px solid #ffffff65;border-radius:2px;transition:background .2s,color .2s}.nav-contact:hover{background:var(--paper);color:var(--ink)}.nav-contact span{margin-left:15px}.menu-trigger{width:34px;height:40px;display:flex;flex-direction:column;justify-content:center;gap:6px}.menu-trigger span{display:block;height:2px;background:currentColor;width:27px;transition:width .2s}.menu-trigger span:last-child{width:18px;align-self:flex-end;margin-right:7px}.menu-trigger:hover span:last-child{width:27px}
.intro{display:none}.motion-enabled .intro{display:flex;position:fixed;inset:0;background:var(--accent);color:var(--ink);z-index:100;align-items:center;justify-content:center;flex-direction:column;pointer-events:none;animation:intro-away .85s .35s cubic-bezier(.76,0,.24,1) both}.intro>span:first-child{font:700 clamp(90px,23vw,360px)/.75 var(--display);letter-spacing:-.04em}.intro>span:nth-child(2){font-size:clamp(12px,2vw,30px);letter-spacing:1.15em;margin:25px 0 0 1.15em}.intro i{position:absolute;bottom:8vh;width:70px;height:2px;background:var(--ink);animation:intro-line .55s ease both}@keyframes intro-away{to{clip-path:inset(0 0 100%);visibility:hidden}}@keyframes intro-line{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.hero{height:100svh;min-height:680px;position:relative;padding:148px var(--gutter) 35px;display:flex;flex-direction:column;isolation:isolate}.hero-media{position:absolute;inset:0;z-index:-2;overflow:hidden}.hero-media:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,#0005 0%,#0000 35%,#0002 58%,#0009 100%)}.hero-media>img,.hero-media>video{position:absolute;inset:0;object-position:center 57%}.hero-media>video{opacity:0;transition:opacity .8s}.hero-media>video.is-playing{opacity:1}.hero-topline{display:flex;justify-content:space-between;font-size:10px;line-height:1.55;letter-spacing:.065em}.hero-topline>span:last-child{text-align:right}.hero h1{font-size:clamp(110px,min(21.3vw,31svh),460px);line-height:.78;letter-spacing:-.025em;margin:auto 0 34px;text-shadow:0 2px 35px #0001}.hero h1>span{display:block}.hero h1>span+span{margin-top:.075em}.title-dot{color:var(--accent)}.hero-bottom{display:flex;align-items:center;justify-content:space-between;gap:24px;position:relative}.scroll-hint{display:flex;align-items:center;gap:13px;font-size:10px;letter-spacing:.07em}.long-arrow{font-size:32px;font-weight:400;line-height:1}.reel-trigger{display:flex;align-items:center;gap:18px;text-align:left;font-size:13px;line-height:1.2;letter-spacing:.035em;margin-left:auto}.reel-trigger small{display:block;font-size:9px;color:#ffffffa6;letter-spacing:.065em;margin-top:7px}.play-disc{width:60px;height:60px;flex-shrink:0;display:grid;place-items:center;border:1px solid #ffffff85;border-radius:50%;font:12px var(--text);padding-left:3px;transition:background .25s,color .25s,transform .4s}.reel-trigger:hover .play-disc,.film-link:hover .play-disc{background:var(--paper);color:var(--ink);transform:scale(1.08)}.ambient-pause{border:1px solid #ffffff50;border-radius:50%;width:35px;height:35px;font-size:12px;margin-left:25px}.ambient-pause:hover{background:#ffffff25}
.manifesto{background:var(--paper);color:var(--ink);padding:100px var(--gutter) 76px;position:relative}.manifesto>.eyebrow{display:block;margin-bottom:50px}.manifesto h2{font-size:clamp(90px,17.1vw,310px);line-height:.81}.manifesto-bottom{display:grid;grid-template-columns:1fr 1fr .6fr;align-items:end;margin-top:54px;gap:30px}.cross-mark{font:110px/.7 var(--text);color:var(--accent)}.manifesto-bottom p{font-size:clamp(16px,1.5vw,23px);line-height:1.5;letter-spacing:-.015em}.manifesto-bottom>.eyebrow{text-align:right;padding-bottom:5px}
.film-sequence{padding:90px var(--gutter) 70px}.sequence-heading{display:flex;justify-content:space-between;align-items:flex-start;margin-bottom:40px}.sequence-heading h2{font-size:clamp(65px,8vw,145px);line-height:.83}.sequence-heading>.eyebrow{text-align:right;padding-top:8px;color:var(--muted)}.film-stage{display:grid;gap:30px}.film-panel{position:relative;aspect-ratio:16/9}.film-link{display:block;width:100%;height:100%;position:relative;overflow:hidden;isolation:isolate;background:#242424}.film-link>img,.film-link>video{position:absolute;inset:0;z-index:-2;transition:transform .8s,opacity .5s}.film-link>video{opacity:0}.film-link>video.is-playing{opacity:1}.film-link:hover>img{transform:scale(1.025)}.film-gradient{position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,#0004,transparent 30%,#0001 40%,#000b 100%)}.film-top{position:absolute;inset:26px 28px auto;display:flex;justify-content:space-between;font-size:10px;letter-spacing:.07em;gap:20px}.film-title{position:absolute;bottom:57px;left:28px;right:28px;display:flex;align-items:center;justify-content:space-between;gap:20px}.film-title h3{font-size:clamp(46px,7vw,120px);line-height:.85}.film-spec{position:absolute;bottom:27px;left:30px;font-size:9px;letter-spacing:.075em}.sequence-controls{display:none}.sequence-tabs{display:flex;gap:18px}.sequence-tabs button{display:flex;align-items:center;gap:12px;min-width:75px;height:42px;font-size:10px;color:var(--muted);text-align:left}.sequence-tabs i{display:block;width:50px;height:1px;background:#ffffff35;position:relative;overflow:hidden}.sequence-tabs i:before{content:'';position:absolute;inset:0;background:var(--accent);transform:scaleX(0);transform-origin:left;transition:transform .3s}.sequence-tabs button[aria-pressed=true]{color:var(--paper)}.sequence-tabs button[aria-pressed=true] i:before{transform:scaleX(1)}.sequence-caption{font-size:9px;letter-spacing:.07em;color:var(--muted)}.sequence-caption span{margin-left:20px;font-size:20px;vertical-align:middle}
.scroll-cinema .film-sequence{height:var(--sequence-height,360svh);min-height:2300px;padding:0;position:relative}.scroll-cinema .sequence-sticky{height:100svh;min-height:640px;position:sticky;top:0;overflow:clip;padding:112px var(--gutter) 30px}.scroll-cinema .sequence-heading{position:absolute;left:var(--gutter);right:var(--gutter);top:13svh;z-index:0}.scroll-cinema .sequence-heading h2{font-size:clamp(78px,8vw,150px)}.scroll-cinema .film-stage{display:block;position:absolute;right:var(--gutter);top:27svh;width:min(72vw,105svh);aspect-ratio:16/9;perspective:1600px;transform-style:preserve-3d}.scroll-cinema .film-panel{position:absolute;inset:0;will-change:transform,opacity;backface-visibility:hidden;transform-origin:50% 55%;box-shadow:0 15px 70px #0005}.scroll-cinema .sequence-controls{display:flex;position:absolute;bottom:3svh;right:var(--gutter);left:24vw;align-items:center;justify-content:space-between;gap:25px}.scroll-cinema .film-title h3{font-size:clamp(48px,6vw,110px)}
.formats{background:var(--paper);color:var(--ink);padding:100px var(--gutter);display:grid;grid-template-columns:1fr 1.05fr;gap:5vw;align-items:center;color-scheme:light}.format-copy>.eyebrow{display:block;margin-bottom:32px}.format-copy h2{font-size:clamp(68px,7.3vw,135px);line-height:.84}.format-copy>p{font-size:16px;line-height:1.55;margin-top:34px}.ratio-controls{display:flex;gap:12px;margin-top:42px}.ratio-controls button{border:1px solid #bcbcbc;display:flex;flex-direction:column;align-items:flex-start;justify-content:flex-end;padding:16px 13px;min-height:118px;flex:1;text-align:left;font-size:10px;line-height:1.3;transition:background .25s,color .25s,border-color .25s}.ratio-controls button span{font-size:17px;display:block;margin:15px 0 5px}.ratio-controls button i{display:block;border:1px solid currentColor;width:26px;height:15px}.ratio-controls .ratio-tall{width:15px;height:26px}.ratio-controls .ratio-square{width:21px;height:21px}.ratio-controls button[aria-pressed=true]{background:var(--ink);color:var(--paper);border-color:var(--ink)}.ratio-controls button:hover{border-color:var(--ink)}.format-lab{background:#dedede;height:580px;position:relative;display:grid;place-items:center;padding:45px 20px;overflow:hidden}.format-lab:before{content:'UPMD / FORMAT LAB';position:absolute;left:25px;top:23px;font-size:9px;letter-spacing:.08em}.format-corner{position:absolute;width:24px;height:24px;border-color:#0b0b0b50;z-index:2;pointer-events:none}.corner-one{left:25px;top:60px;border-left:1px solid;border-top:1px solid}.corner-two{right:25px;bottom:60px;border-right:1px solid;border-bottom:1px solid}.format-screen{position:relative;width:100%;aspect-ratio:16/9;max-height:430px;overflow:hidden;box-shadow:0 18px 35px #00000020;background:#d8d8d8}.format-screen[data-shape=tall]{width:auto;height:430px;aspect-ratio:9/16}.format-screen[data-shape=square]{width:min(100%,380px);aspect-ratio:1}.format-screen img,.format-screen video{position:absolute;inset:0;object-position:53% 50%}.format-screen video{opacity:0;transition:opacity .4s}.format-screen video.is-playing{opacity:1}.format-screen-tag{position:absolute;left:18px;bottom:17px;font:700 clamp(22px,3.2vw,48px)/.9 var(--display);color:var(--ink);max-width:80%}.format-label{position:absolute;bottom:25px;left:25px;right:25px;display:flex;justify-content:space-between;gap:10px;font-size:8px;letter-spacing:.07em}.format-label>span:last-child{text-align:right}
.studio{padding:110px var(--gutter) 90px;display:grid;grid-template-columns:1.25fr 1fr;gap:60px 7vw}.studio-heading>.eyebrow{display:block;margin-bottom:32px;color:var(--muted)}.studio h2{font-size:clamp(58px,6.2vw,110px);line-height:.87;letter-spacing:-.02em}.studio-description{padding-top:60px;align-self:end}.studio-description>p{font-size:17px;line-height:1.55;max-width:470px}.studio-description>p+p{color:var(--muted);margin-top:22px}.text-action{font-size:11px;letter-spacing:.045em;display:inline-flex;align-items:center;gap:24px;padding:15px 0;border-bottom:1px solid #ffffff60;text-align:left;transition:color .25s}.studio-description .text-action{margin-top:25px}.text-action:hover{color:var(--accent)}.text-action span{font-size:24px}.process{grid-column:1/-1;margin-top:30px;border-top:1px solid #ffffff30}.process details{border-bottom:1px solid #ffffff30}.process summary{display:grid;grid-template-columns:12% 1fr 40px;align-items:center;padding:24px 0;cursor:pointer;list-style:none;transition:color .2s}.process summary::-webkit-details-marker{display:none}.process summary>span:first-child{font-size:11px;align-self:start;padding-top:8px;color:var(--muted)}.process summary h3{font-size:clamp(35px,4vw,72px);line-height:.95;letter-spacing:-.01em}.process-plus{font:35px/1 var(--text);justify-self:end;font-weight:400;transition:transform .25s}.process details[open] .process-plus{transform:rotate(45deg);color:var(--accent)}.process summary:hover h3{color:var(--accent)}.process details>div{margin-left:12%;padding:0 0 32px;display:grid;grid-template-columns:1fr 1fr;align-items:end;gap:8vw}.process details p{font-size:16px;line-height:1.6;max-width:480px;color:#bababa}.process details>div>span{font-size:9px;letter-spacing:.075em;justify-self:end;text-align:right;padding-bottom:4px}
.contact{background:var(--accent);color:var(--ink);padding:67px var(--gutter) 58px;position:relative}.contact>.eyebrow{display:block;margin-bottom:40px}.contact-title{text-align:left;display:block;width:100%;font:700 clamp(85px,18.2vw,340px)/.76 var(--display);letter-spacing:-.03em}.contact-title>span{display:block}.contact-title>span+span{margin-top:.05em}.contact-title>span:last-child{display:flex;align-items:center;white-space:nowrap;gap:.19em}.contact-title em{font-style:normal;-webkit-text-stroke:1.5px var(--ink);color:transparent;transition:color .35s}.contact-title:hover em{color:var(--ink)}.contact-title i{font:normal .65em/1 var(--text);margin-left:auto;transition:transform .35s}.contact-title:hover i{transform:translate(8px,-8px)}.contact-bottom{display:flex;justify-content:space-between;align-items:flex-end;margin-top:40px}.contact-bottom p{font-size:17px;line-height:1.4}.contact-circle{border:1px solid #0b0b0b90;width:130px;height:130px;border-radius:50%;font-size:10px;text-align:center;line-height:1.3;transition:background .3s,color .3s,transform .3s}.contact-circle span{display:block;font-size:28px;margin-top:8px}.contact-circle:hover{background:var(--ink);color:var(--accent);transform:rotate(-8deg)}.contact button:focus-visible{outline-color:var(--ink)}
footer{padding:45px var(--gutter) 25px}.footer-top{display:flex;align-items:center;gap:35px;font-size:12px;padding-bottom:45px}.footer-top .brand{margin-right:auto}.footer-top>button,.footer-top>a:not(.brand){padding:8px 0}.footer-top .back-top{margin-left:30px}.footer-bottom{border-top:1px solid #ffffff30;display:flex;align-items:center;justify-content:space-between;gap:20px;padding-top:22px;font-size:10px;color:var(--muted)}.footer-bottom button{font-size:10px;text-decoration:underline;text-underline-offset:4px;padding:8px 0}.footer-top>a:hover,.footer-top>button:hover,.footer-bottom button:hover{color:var(--accent)}
dialog{padding:0;border:0;background:var(--ink);color:var(--paper);max-width:100vw;max-height:100svh;overscroll-behavior:contain}dialog::backdrop{background:#000b;backdrop-filter:blur(7px)}.dialog-top{display:flex;align-items:center;justify-content:space-between;gap:25px;font-size:10px;letter-spacing:.06em;padding:24px 30px;border-bottom:1px solid #ffffff25}.dialog-top button{padding:8px;white-space:nowrap}.dialog-top button:hover{color:var(--accent)}.menu-dialog{width:100vw;height:100svh;margin:0;padding:0 var(--gutter)}.menu-dialog .dialog-top{padding:30px 0}.menu-dialog nav{margin-top:6vh;display:flex;flex-direction:column}.menu-dialog nav>a,.menu-dialog nav>button{font:700 clamp(38px,7.5vw,130px)/1 var(--display);letter-spacing:-.02em;border-bottom:1px solid #ffffff30;display:flex;align-items:center;justify-content:space-between;text-align:left;padding:20px 0;gap:20px}.menu-dialog nav span{font:10px/1 var(--text);letter-spacing:0;color:var(--accent)}.menu-dialog nav>a:hover,.menu-dialog nav>button:hover{color:var(--accent)}.menu-dialog>p{font-size:12px;line-height:1.5;color:var(--muted);margin:30px 0 45px}
.brief-dialog{width:min(800px,100% - 32px);padding:0 36px 30px;border:1px solid #ffffff30}.brief-dialog .dialog-top{padding:18px 0}.brief-heading{padding:30px 0}.brief-heading h2{font-size:clamp(50px,6.8vw,90px);line-height:.85}.brief-heading p{font-size:13px;color:var(--muted);line-height:1.5;margin-top:17px}.brief-dialog form{display:flex;flex-direction:column;gap:20px}.field-pair{display:grid;grid-template-columns:1fr 1fr;gap:22px}.brief-dialog label{display:flex;flex-direction:column;gap:9px;font-size:12px;line-height:1.4}.brief-dialog label>span{display:contents;color:var(--muted)}.brief-dialog input,.brief-dialog textarea,.brief-dialog select{width:100%;min-width:0;padding:12px 13px;border:1px solid #ffffff45;border-radius:0;background:#191919;color:var(--paper);font-size:14px;line-height:1.4}.brief-dialog textarea{resize:vertical;min-height:88px}.brief-dialog textarea::placeholder,.brief-dialog input::placeholder{color:#838383}.primary-button{background:var(--accent);color:var(--ink);display:flex;align-items:center;justify-content:space-between;gap:20px;padding:18px 23px;font-size:12px;letter-spacing:.04em;min-height:51px;transition:background .25s}.primary-button:hover{background:#d5d5d5}.primary-button span{font-size:20px}.form-note{font-size:10px;color:var(--muted);line-height:1.5;margin-top:-7px}.brief-result>.eyebrow{margin-bottom:20px;color:var(--accent)}.brief-result h3{font-size:clamp(45px,5.8vw,80px);line-height:.9}.brief-result pre{font:13px/1.65 var(--text);white-space:pre-wrap;overflow-wrap:anywhere;background:#1b1b1b;padding:20px;margin:25px 0}.result-actions{display:flex;align-items:center;gap:24px;font-size:12px;flex-wrap:wrap}#brief-status{font-size:12px;margin-top:20px;line-height:1.4;color:#aaa}
.film-dialog{width:100vw;height:100svh;margin:0}.film-dialog .dialog-top{height:75px;padding-left:var(--gutter);padding-right:var(--gutter)}.film-dialog-body{max-width:1300px;margin:0 auto;padding:28px var(--gutter) 40px}.film-dialog video{width:100%;height:auto;max-height:calc(100svh - 220px);aspect-ratio:16/9;object-fit:contain;background:#000}.film-dialog-meta{display:flex;justify-content:space-between;align-items:flex-start;gap:40px;margin-top:23px}.film-dialog-meta h2{font-size:40px;line-height:1}.film-dialog-meta p{font-size:11px;color:var(--muted);line-height:1.5;margin-top:8px}.film-dialog-meta a{font-size:11px;letter-spacing:.03em;border-bottom:1px solid #ffffff65;padding:10px 0;white-space:nowrap}.film-dialog-meta a:hover{color:var(--accent)}
.project-page{padding:150px var(--gutter) 0}.back-link{display:inline-block;font-size:10px;letter-spacing:.07em;padding:10px 0;margin-bottom:45px}.back-link:hover{color:var(--accent)}.project-heading .eyebrow{color:var(--muted)}.project-heading h1{font-size:clamp(70px,14.5vw,255px);line-height:.9;margin:20px 0 38px;letter-spacing:-.02em}.project-player{aspect-ratio:16/9;background:#171717}.project-player video{object-fit:contain}.project-info{display:grid;grid-template-columns:1.2fr 1fr .7fr;gap:6vw;margin:45px 0 100px}.project-info>div>p:not(.eyebrow){font-size:17px;line-height:1.5;margin-top:18px}.project-info>div>.sample-note{font-size:11px!important;color:var(--muted)}.project-info dl{margin:0}.project-info dt{font-size:10px;letter-spacing:.075em;margin-bottom:12px;color:var(--muted)}.project-info dd{margin:0 0 24px;font-size:14px;line-height:1.5}.project-info>.text-action{align-self:start;line-height:1.4}.next-film{border-top:1px solid #ffffff40;display:flex;align-items:center;gap:3vw;padding:40px 0 60px}.next-film>span:first-child{font-size:10px;letter-spacing:.04em;flex-shrink:0}.next-film strong{font:700 clamp(35px,6vw,95px)/.9 var(--display);letter-spacing:-.02em}.next-film>span:last-child{font-size:50px;margin-left:auto}.next-film:hover strong{color:var(--accent)}
.reveal-ready .manifesto h2,.reveal-ready .studio-heading h2{transition:transform .85s cubic-bezier(.2,.65,.2,1),opacity .65s}.reveal-ready .reveal-pending{opacity:0;transform:translateY(35px)}
@media(min-width:1800px){:root{--gutter:5vw}.hero{padding-top:165px}.hero h1{margin-bottom:45px}.film-top{font-size:13px}.film-spec{font-size:11px}.format-lab{height:660px}.format-copy>p{font-size:20px}.studio-description>p{font-size:21px;max-width:650px}.eyebrow{font-size:12px}.format-screen[data-shape=tall]{height:470px;max-height:470px}.format-screen[data-shape=square]{width:440px;max-height:440px}}
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@media(max-width:370px){.site-header nav{gap:14px}.nav-contact{font-size:10px}.hero-topline{font-size:7px}.hero{min-height:550px}.scroll-hint{max-width:92px;font-size:7px}.reel-trigger{font-size:9px;gap:7px}.reel-trigger small{font-size:6px}.play-disc{width:38px;height:38px}.ambient-pause{margin-left:0;width:26px;height:26px}.format-lab{height:450px}.format-screen[data-shape=tall]{height:320px}.contact-bottom p{font-size:11px}.contact-circle{width:85px;height:85px}.sequence-tabs{gap:7px}.sequence-tabs button{min-width:49px}.sequence-tabs i{width:24px}.sequence-caption{max-width:80px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}.intro{display:none!important}}
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@media print{.site-header,.intro,.hero-media>video,.film-link>video,.format-screen video,.sequence-controls,dialog,.contact,footer,.ambient-pause{display:none!important}.hero{height:auto;min-height:500px}.hero h1{font-size:110px}.hero-media{filter:brightness(.6)}.film-sequence{height:auto!important;min-height:0!important;padding:40px!important}.sequence-sticky{position:static!important;height:auto!important;min-height:0!important}.sequence-heading,.film-stage,.film-panel{position:relative!important;inset:auto!important;transform:none!important;opacity:1!important;visibility:visible!important}.film-stage{width:100%!important;height:auto!important;display:grid!important;gap:25px!important}.film-panel{aspect-ratio:16/9!important;page-break-inside:avoid}.formats,.studio{page-break-inside:avoid}.contact-title{font-size:100px}}

button:disabled{cursor:default}.ambient-pause:disabled{opacity:.5}

/* UPMD: supplied identity and seven-film portfolio. */
.brand{display:block;width:122px;height:auto;line-height:1}.brand img{display:block;width:100%;height:auto;object-fit:contain}.intro{background:var(--ink)!important}.intro>img{width:clamp(200px,44vw,580px);height:auto}.intro i{background:var(--paper)}
.manifesto h2 em,.formats h2 em{color:var(--ink)}.manifesto .cross-mark{color:#676767}.format-screen-tag{color:var(--paper);text-shadow:0 2px 12px #000a}.format-screen img{object-position:50% 50%}
.scroll-cinema .sequence-heading h2{font-size:clamp(48px,min(5.8vw,7.5svh),105px)}.sequence-heading h2{font-size:clamp(46px,6.5vw,100px)}
.sequence-tabs{gap:12px}.sequence-tabs button{min-width:60px;font-size:12px}.sequence-tabs i{width:36px}.sequence-caption{font-size:10px}.film-top>span{font-size:12px}.film-spec{font-size:11px}
.social-links{display:flex;align-items:center;gap:10px}.social-links a{display:grid;place-items:center;width:40px;height:40px;border:1px solid #ffffff35;border-radius:50%;color:var(--paper);transition:background .2s,color .2s}.social-links svg{width:20px;height:20px}.social-links a:hover{background:var(--paper);color:var(--ink)}.footer-bottom{font-size:12px;align-items:center}.brief-heading p{font-size:14px;line-height:1.5}.form-note{font-size:12px}.brief-dialog label{font-size:14px}.brief-dialog input,.brief-dialog textarea,.brief-dialog select{font-size:16px}.result-actions{font-size:14px}.film-dialog-meta p{font-size:14px}.film-dialog-meta a{font-size:13px}.film-dialog-meta h2{overflow-wrap:anywhere}.project-heading h1{font-size:clamp(60px,10vw,180px)}.project-info>.text-action{line-height:1.4}.next-film strong{min-width:0}.brief-result .primary-button{font-size:12px}.contact-title>span:last-child{gap:.13em}
@media(max-width:1000px){.sequence-tabs{gap:9px}.sequence-tabs button{min-width:53px}.sequence-tabs i{width:29px}.sequence-caption{max-width:130px;line-height:1.5;text-align:right}}
@media(max-width:700px){.brand{width:104px}.footer-top .brand{width:116px}.manifesto h2{font-size:17vw}.scroll-cinema .sequence-heading h2{font-size:min(12vw,7.5svh)}.sequence-heading h2{font-size:12vw}.scroll-cinema .sequence-controls{left:var(--gutter);right:var(--gutter)}.sequence-tabs{width:100%;gap:4px}.sequence-tabs button{flex:1;min-width:0;justify-content:center;font-size:12px;height:44px}.sequence-tabs i{display:none}.sequence-caption{display:none}.film-top{inset:20px 18px auto}.film-top>span{font-size:10px}.film-spec{font-size:10px}.social-links{gap:12px}.social-links a{width:42px;height:42px}.footer-bottom{align-items:flex-start;gap:18px;font-size:12px}.project-heading h1{font-size:13.5vw}.contact-title{font-size:17.4vw}.form-note{font-size:12px}.brief-dialog label{font-size:14px}.film-dialog-meta h2{font-size:32px}.film-dialog-meta p{font-size:13px}}

.formats button:focus-visible{outline-color:var(--ink)}

/* The image viewport preserves the selected ratio within the available lab area. */
.format-lab{display:flex;align-items:center;justify-content:center;container-type:size}
.format-screen,.format-screen[data-shape=wide],.format-screen[data-shape=tall],.format-screen[data-shape=square]{flex:none;min-width:0;min-height:0;max-width:none;max-height:none;height:auto}
.format-screen[data-shape=wide]{width:100%;aspect-ratio:16/9}
.format-screen[data-shape=tall]{width:45%;aspect-ratio:9/16}
.format-screen[data-shape=square]{width:75%;aspect-ratio:1}
@supports(width:1cqw){.format-screen[data-shape=wide]{width:min(100cqw,177.777777cqh)}.format-screen[data-shape=tall]{width:min(100cqw,56.25cqh)}.format-screen[data-shape=square]{width:min(100cqw,100cqh)}}
